· Do you agree with Marshall McLuhan that the medium is the message, i.e. that the format or logic of a medium is as important as its content and, in fact, determines what content will be broadcast through that channel? Evaluate his idea that television is a cool medium.

I agree that with McLuhan that the medium is the message. Medium is exremely important to it's message. The meaning of many messages often do come from their delivery.
Television is definitely a "cool medium". It forces us to use more than our minds as we are decoding a message. Involving more than one our our senses in decoding is something that stimulates us in ways more than just thought. We generate impulses as our eyes follow messages and as the data changes so rapidly in front of our eyes that we have to pay close attention. The message is not necessarily fixed as it would be in more traditional forms of media like print. As McLuhan points out, "mosaic logic" forces us to "cognitively reassemble bits of information."